Case study · Website & Rebrand

InTravel Group

InTravel partnered with us during a period of organisational transition to revitalise their brand and strengthen how they communicate their value, professionalism, and global travel services. The project spanned brand identity, digital experience, and sales enablement.

Client
InTravel
Timeline
Ongoing
Discipline
Identity & Marketing
Tools
Adobe CC
InTravel Group work by Songlines Digital

Refreshing a global travel brand

InTravel engaged us to redefine their brand during a key transitional phase, seeking a modern identity that better reflected their professionalism and diverse service offering. We refreshed their visual language, tone, and messaging before redesigning their website to create a clearer, more intuitive experience that showcases their capabilities across business, government, and leisure travel. To further support their growth, we developed a suite of sales documents that translate the new brand into practical, high-impact tools for stakeholder engagement. The unified brand system has strengthened market confidence and positioned InTravel for sustainable long-term growth.

Challenge

InTravel needed a refreshed brand and digital presence that communicated professionalism, clarity, and modern industry alignment during a period of organisational change.

Goal

To develop a cohesive visual identity, website, and sales toolkit that strengthens brand credibility, improves user experience, and supports stakeholder engagement.

Result

A modernised brand system, including an elevated website and high-impact sales materials, that positions InTravel as a trusted provider across corporate, government, and leisure travel sectors.

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