Indigenous Employment Australia
Songlines Digital partnered with Indigenous Employment Australia (IEA) to strengthen its presence as the leading employment marketplace for Aboriginal and Torres Strait Islander job seekers. The engagement focused on elevating brand visibility and driving high-quality traffic from both employers and job seekers.
Services delivered: website, paid advertising, email and blogs, and social media marketing production.
Growing a national employment marketplace
IEA enlisted Songlines Digital to expand national brand awareness and increase website activity from both employers and Aboriginal and Torres Strait Islander job seekers. Through an integrated digital strategy, spanning Google Search and Brand campaigns, Meta, Instagram, LinkedIn, newsletters, and organic social content, we created a cohesive ecosystem that educated audiences, elevated the brand, and significantly improved platform performance. Within the first three months, this approach helped generate a 250% increase in job-post revenue.
Outcome: 250% increase in job-post revenue within the first three months.
Challenge
IEA needed to strengthen brand recognition among both job seekers and employers while increasing meaningful website traffic in an increasingly competitive employment marketplace.
Goal
Develop a unified paid and organic media strategy that would build awareness, educate audiences about IEA's mission, and drive platform usage across all stakeholder groups.
Result
A cross-channel campaign that delivered a 250% increase in job-post revenue within three months while significantly boosting visibility and engagement across all digital platforms.
More work
Victorian Aboriginal Legal Service
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InTravel Group
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