# Songlines Digital

> Songlines Digital is a 100% Indigenous owned digital agency on the Gold Coast. Brand, websites, advertising, AI visibility and ethical Indigenous art platforms. Led by Tamra Forde.

Songlines Digital is a 100% Indigenous owned digital agency based on the Gold Coast, Queensland, Australia (Yugambeh/Kombumerri Country), founded and led by Tamra Forde, a Minjungbal Bundjalung woman. Services: AI visibility and Answer Engine Optimisation (AEO), digital strategy and messaging, technology and platform solutions, advertising and campaign consulting, Indigenous stock and custom art (Indigi) and artist eCommerce (Jalum Collective). Cultural governance: nothing cultural is AI-generated; citation bots and training bots are treated separately; Indigenous Data Sovereignty by design.

## Pages
- [Songlines Digital](https://songlinesdigital.com.au/): Songlines Digital is an Indigenous owned digital agency on the Gold Coast. Brand, websites, advertising, AI visibility and ethical Indigenous art platforms. Led by Tamra Forde.
- [Free AI Visibility Audit](https://songlinesdigital.com.au/ai-audit/): Run a free 60-second AI visibility audit of your website. See whether ChatGPT, Google AI and Perplexity can find, read and trust your site, with a score, band and top five fixes.
- [AI Visibility & AEO Services Australia](https://songlinesdigital.com.au/ai-visibility/): Not showing up in ChatGPT, Google AI Overviews or Perplexity? Songlines Digital audits, fixes and monitors how AI engines find and describe your business. Culturally grounded, Gold Coast based.
- [AI Search FAQ: Why Your Business Isn't Showing Up in ChatGPT](https://songlinesdigital.com.au/ai-search-faq/): Plain answers to the questions Australian business owners ask about ChatGPT, Google AI Overviews, Perplexity, AEO, llms.txt and AI crawlers. From Songlines Digital, Gold Coast.
- [Services: Strategy, Websites, Advertising, AI Visibility](https://songlinesdigital.com.au/services/): Digital strategy and messaging, technology and platform builds, advertising consulting, AI visibility and AEO, Indigenous stock art via Indigi and artist eCommerce via Jalum Collective.
- [Work: Case Studies](https://songlinesdigital.com.au/work/): Brand, website and campaign case studies for Indigenous Employment Australia, VALS, InTravel, Salty One, Biodiversity Australia, Koori Youth Council and more.
- [About Tamra Forde and Songlines Digital | Minjungbal Bundjalung-led Agency](https://songlinesdigital.com.au/about/): Songlines Digital is led by Tamra Forde, a Minjungbal Bundjalung woman with 15+ years in ecommerce, digital strategy and agency work, based on Yugambeh/Kombumerri Country, Gold Coast.
- [Contact Songlines Digital | Let's Yarn](https://songlinesdigital.com.au/contact/): Talk to Songlines Digital about brand, web, advertising or AI visibility. Gold Coast, Queensland. We reply as soon as we can, within one business day.
- [Zero Click Tourism: preparing tourism businesses for AI-led booking (coming soon)](https://songlinesdigital.com.au/zero-click-tourism/): Zero Click Tourism is a new Songlines Digital initiative, in development, for tourism businesses preparing for AI-led discovery and booking. Read what it is, who it is for and register your interest for updates.
- [Privacy Policy](https://songlinesdigital.com.au/privacy-policy/): How Songlines Digital collects, uses and protects personal information on songlinesdigital.com.au.

## Services
- [AI Visibility & AEO](https://songlinesdigital.com.au/ai-visibility/): Songlines Digital gets Australian businesses found, named and described accurately by AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. We audit, fix, build trust and measure, with your story kept in your words.
- [AI Visibility Audit](https://songlinesdigital.com.au/ai-audit/): Where you stand today, in plain language. We check whether AI crawlers can reach your site, whether your pages answer real customer questions, whether machines can confirm who you are, and whether the major engines name you for the questions your customers ask.
- [AEO Foundations](https://songlinesdigital.com.au/ai-visibility/#foundations): The technical layer most sites are missing. Correct page titles and descriptions, structured data (Organization, Service, FAQ, Article), an llms.txt file, AI-aware robots.txt rules that allow citation bots and let you decide on training bots, clean sitemaps and fast, server-rendered pages.
- [Answer-Ready Content](https://songlinesdigital.com.au/ai-visibility/#content): Pages that lead with the answer. Question-style headings, specifics AI can quote (prices, locations, inclusions, timelines), a real About page with a named author, case studies with outcomes, and visible update dates. Written with you, in your voice.
- [Entity & Trust Building](https://songlinesdigital.com.au/ai-visibility/#trust): AI engines trust what other sites say about you more than what you say about yourself. We make your name, address, phone and services consistent everywhere they appear, strengthen your Google Business Profile, and earn mentions in the directories, industry lists and review platforms AI already cites.
- [AI Visibility Monitoring](https://songlinesdigital.com.au/ai-visibility/#monitoring): A fixed set of your customers' real questions, run across the major engines every month. We record whether you are named, how you are described, who is named instead, and which pages are cited. Reported with honest confidence ranges, so a change in the number means something.
- [Digital Strategy & Messaging](https://songlinesdigital.com.au/services/#digital-strategy): Brand story and positioning, digital communication frameworks, cultural narrative consulting, and campaign messaging built on audience insight. The story comes first; the channels follow.
- [Technology & Platform Solutions](https://songlinesdigital.com.au/services/#technology-platforms): Website strategy, design and development, digital product development, first-party data and audience systems, and technology strategy for cultural enterprises. Every site we build now ships AI-ready by default.
- [Advertising & Campaign Consulting](https://songlinesdigital.com.au/services/#advertising-campaigns): Media and campaign strategy, purpose-driven creative, digital advertising and performance consulting, and cultural competency and representation guidance for the teams running your campaigns.
- [Indigenous Stock & Custom Art](https://songlinesdigital.com.au/services/#indigi-stock-art): Ethical Indigenous stock photography and assets, First Nations iconography and custom artwork through the Indigi platform, with artist partnerships and integration support. Every asset is licensed from the artist, never generated.
- [eCommerce Collab with Artists](https://songlinesdigital.com.au/services/#jalum-collective): Artist-to-brand collaborations, online shop development, digital marketing for artist products and sustainable revenue strategies through the Jalum Collective.

## Case studies
- [IITOQ](https://songlinesdigital.com.au/work/iitoq/): Website rebuild, content and messaging, membership drive support, member directory. Membership information, an online application pathway, a searchable member directory and support services brought together on one site, with messaging for operators and for the organisations seeking to work with them.
- [Indigenous Employment Australia](https://songlinesdigital.com.au/work/indigenous-employment-australia/): Website & Marketing. 250% increase in job-post revenue within the first three months.
- [Victorian Aboriginal Legal Service](https://songlinesdigital.com.au/work/victorian-aboriginal-legal-service/): Web Design & Dev. A culturally respectful, secure, and user-friendly website built for long-term growth, enabling VALS to communicate and advocate more effectively across their community.
- [InTravel Group](https://songlinesdigital.com.au/work/intravel/): Identity & Marketing. A modernised brand system, including an elevated website and high-impact sales materials, that positions InTravel as a trusted provider across corporate, government, and leisure travel sectors.
- [Salty One](https://songlinesdigital.com.au/work/salty-one/): Website & Campaign. A refined website, targeted social content, and automated campaigns that increased visibility, strengthened audience connection, and supported successful new art launches.
- [First People Recruitment Solutions](https://songlinesdigital.com.au/work/first-people-recruitment-solutions/): Social Media & Blogs. A distinctive, culturally grounded brand identity that places people at its core and clearly positions FPRS as innovators redefining recruitment through connection and community.
- [Biodiversity Australia](https://songlinesdigital.com.au/work/biodiversity-australia/): Brand & Website. A culturally rich visual and digital identity anchored by a bespoke artwork, supported by cohesive communication tools and a strong online presence that positions the organisation as a leader in Indigenous-led environmental work.
- [Koori Youth Council](https://songlinesdigital.com.au/work/koori-youth-council/): Web Design & Dev. A consolidated and culturally rich digital platform that has become the foundation for KYC's evolving brand and ongoing marketing efforts, supporting key initiatives like the Koori Youth Summit.
- [Bundjalung Dreaming](https://songlinesdigital.com.au/work/bundjalung-dreaming/): Web Design & Dev. A refreshed, culturally aligned website that showcases growth, strengthens usability, and provides a strong foundation for sharing Bundjalung Dreaming's story and impact with a wider audience.
- [Gawun Supplies](https://songlinesdigital.com.au/work/gawun-supplies/): Web Design & Dev. An accessible, responsive website with streamlined product presentation and a seamless checkout experience that supports ease of use without feeling transactional.
- [Elephant in the Room](https://songlinesdigital.com.au/work/elephant-in-the-room/): Branding. A cohesive, Indigenous-forward design system featuring a refreshed logo, high-impact sponsorship creative, and custom RAP iconography that now works seamlessly across print, digital, and live environments.

## Frequently asked questions
- [Why isn't my business showing up in ChatGPT, Google AI Overviews or Perplexity?](https://songlinesdigital.com.au/ai-search-faq/#not-showing-up)
- [What is AEO, and how is it different from SEO?](https://songlinesdigital.com.au/ai-search-faq/#what-is-aeo)
- [Do I need an llms.txt file?](https://songlinesdigital.com.au/ai-search-faq/#llms-txt)
- [Which AI bots should I allow in robots.txt?](https://songlinesdigital.com.au/ai-search-faq/#which-bots)
- [How do I get recommended for "best [service] in [my city]"?](https://songlinesdigital.com.au/ai-search-faq/#best-in-city)
- [ChatGPT describes my business incorrectly. How do I fix it?](https://songlinesdigital.com.au/ai-search-faq/#wrong-description)
- [I rank well on Google. Why am I not in AI answers?](https://songlinesdigital.com.au/ai-search-faq/#rank-on-google)
- [How long until I see results?](https://songlinesdigital.com.au/ai-search-faq/#how-long)
- [Can I pay to appear in AI answers?](https://songlinesdigital.com.au/ai-search-faq/#pay-to-appear)
- [How do I measure whether AI visibility is improving?](https://songlinesdigital.com.au/ai-search-faq/#measure)
- [Does schema markup (structured data) help with AI?](https://songlinesdigital.com.au/ai-search-faq/#schema)
- [Is my WordPress, Shopify, Squarespace or Wix site readable by AI?](https://songlinesdigital.com.au/ai-search-faq/#platforms)
- [What should I put on my website so AI quotes it?](https://songlinesdigital.com.au/ai-search-faq/#what-to-publish)
- [Do reviews and directories matter for AI visibility?](https://songlinesdigital.com.au/ai-search-faq/#reviews-directories)
- [How do we show up in AI search without losing control of our cultural knowledge?](https://songlinesdigital.com.au/ai-search-faq/#cultural-knowledge)
- [Will letting AI bots in mean they steal my content?](https://songlinesdigital.com.au/ai-search-faq/#steal-content)
- [Do I need separate work for ChatGPT, Gemini, Perplexity and Copilot?](https://songlinesdigital.com.au/ai-search-faq/#separate-work)

## Optional
- [Full text](https://songlinesdigital.com.au/llms-full.txt): every page and answer in one file
- [Sitemap](https://songlinesdigital.com.au/sitemap-index.xml)
- [Free AI visibility audit](https://songlinesdigital.com.au/ai-audit/): instant check of whether AI engines can find, read and trust a website