Digital Strategy & Messaging
Brand story and positioning, digital communication frameworks, cultural narrative consulting, and campaign messaging built on audience insight. The story comes first; the channels follow.
Learn more 100% Indigenous owned · Gold Coast, Queensland
Harness the power of story.
We build brands, websites, campaigns and AI-ready platforms for organisations that want their story told with integrity.
We are not just a digital agency. We are a cultural and technological bridge between traditional knowledge systems and the evolving digital world.
Songlines Digital is a 100% Indigenous owned digital agency on the Gold Coast, Queensland, led by Tamra Forde, a Minjungbal Bundjalung woman.
Services
Culturally grounded. Digitally powerful.
We combine strategic consulting, digital messaging and technology to create solutions that are culturally grounded and commercially powerful. Every message, platform and campaign carries both integrity and impact.
Technology & Platform Solutions
Website strategy, design and development, digital product development, first-party data and audience systems, and technology strategy for cultural enterprises. Every site we build now ships AI-ready by default.
Learn moreAdvertising & Campaign Consulting
Media and campaign strategy, purpose-driven creative, digital advertising and performance consulting, and cultural competency and representation guidance for the teams running your campaigns.
Learn moreIndigenous Stock & Custom Art
Indigi
Ethical Indigenous stock photography and assets, First Nations iconography and custom artwork through the Indigi platform, with artist partnerships and integration support. Every asset is licensed from the artist, never generated.
Learn moreeCommerce Collab with Artists
Jalum Collective
Artist-to-brand collaborations, online shop development, digital marketing for artist products and sustainable revenue strategies through the Jalum Collective.
Learn moreAI Visibility & AEO
Songlines Digital gets Australian businesses found, named and described accurately by AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. We audit, fix, build trust and measure, with your story kept in your words.
Learn moreZero Click Tourism
The next booking may start with AI. We're developing practical tools and specialist support to help tourism businesses prepare to be found, chosen and booked through AI-led travel.
Explore Zero Click Tourism New · Free AI visibility audit
Is your business AI optimised?
AI assistants now decide who gets recommended, and most businesses have no idea whether they make the list. Find out in about 60 seconds whether ChatGPT, Google AI and Perplexity can find, read and trust your website.
- No login
- Your data stays yours
- Nothing cultural is generated
What you get
- Your AI visibility score and band
- Which AI bots can and cannot reach your site
- The top 5 fixes, in plain English
- AI opportunities for your type of business
- A report link you keep
Our purpose
Connection, story, and respect for knowledge.
In this fast moving era of AI, automation and global digital noise, Songlines Digital stands for something timeless. We believe Indigenous culture offers a blueprint for the future of digital: relationships over transactions, authenticity over algorithms, and storytelling over sales tactics.
Respect for Country and community
We work on Yugambeh/Kombumerri Country and take our lead from the communities we serve.
Authenticity
Real words from real people. Nothing cultural is generated, and placeholder content never ships.
Innovation
We build AI-discoverable platforms and bring the same craft to every client site.
Collaboration
Clients, artists and community at the table, with ownership of their data and platform.
Work
Organisations we have helped tell their story.
Website & Membership
IITOQ
Membership information, an online application pathway, a searchable member directory and support services brought together on one site, with messaging for operators and for the organisations seeking to work with them.
Multi
Indigenous Employment Australia
250% increase in job-post revenue within the first three months.
Website
Victorian Aboriginal Legal Service
VALS engaged Songlines Digital to transform their website into an accessible, secure, and culturally respectful platform that better reflects their mission and serves Aboriginal and Torres Strait Islander communities across Victoria. Through a deep discovery process and close collaboration with the VALS team, we built a scalable site with improved navigation, intuitive content management, reliable donation systems, and enhanced user experience. The redesigned platform strengthens VALS' capacity to support, educate, and empower their community now and into the future.
Questions we get asked
Getting found in AI search
Why isn't my business showing up in ChatGPT, Google AI Overviews or Perplexity?
Usually one of five causes. AI crawlers are blocked by your robots.txt, firewall or CDN. Your pages describe you vaguely instead of answering specific questions. No trusted third-party sites mention you. Your business details differ across your site, Google Business Profile and directories. Or your site loads its text with JavaScript, so fetchers see an empty page. Our free audit checks all five.
What is AEO, and how is it different from SEO?
AEO (Answer Engine Optimisation, also called GEO) is the work of becoming the source an AI assistant cites when it answers a question. SEO earns a place in a list of ten links; AEO earns a place in an answer that names two or three sources. The foundations overlap, but AEO rewards clarity, structure, specifics and third-party trust more than keywords.
Which AI bots should I allow in robots.txt?
If you want to be cited, allow the search bots: OAI-SearchBot (ChatGPT), Claude-SearchBot (Claude), PerplexityBot and Googlebot. Training bots such as GPTBot, ClaudeBot and Google-Extended are a separate decision you can make either way. Also check your hosting or CDN is not blocking bots silently; many sites are invisible without knowing it.
Let's make your story the answer.
Start with the free audit, or talk to us about the project you have in mind.