Salty One
Salty One, aka Lowell Hunter, is a multi-award-winning artist who creates sand art and uses drone photography to capture the scale of his works within breathtaking landscapes. It all started simply, as a way for him to get out and connect with culture, Country and sea.
Stories of Country, written in sand
Salty One, aka Lowell Hunter, is a multi-award-winning artist whose sand artworks and drone photography tell stories of culture, identity and connection to Country. We partnered with Lowell to transform his digital presence into a platform that honours his practice while expanding his reach, revenue, and creative opportunities.
Challenge
Despite a powerful artistic practice and growing recognition, Salty One lacked a digital ecosystem that could effectively showcase his work, services, and storytelling at scale.
Goal
To redesign and develop a people-centred digital experience that supports e-commerce, elevates Lowell's story, and builds sustained audience growth across key touchpoints.
Result
A refined website, targeted social content, and automated campaigns that increased visibility, strengthened audience connection, and supported successful new art launches.
More work
First People Recruitment Solutions
This rebrand positioned First People Recruitment Solutions as the "First People of Recruitment", bringing their people-first ethos and cultural values to the forefront. Anchored in commissioned Indigenous artwork, the new identity celebrates heritage, community, and connection while clearly differentiating the agency as values-led leaders in their field.
Biodiversity Australia
We partnered with the organisation to develop a culturally anchored brand identity that honours their relationship to Country and their leadership in biodiversity and environmental care. Beginning with a bespoke artwork that acts as the heart of their visual language, we built a cohesive identity system supported by comprehensive marketing and communication tools. This work extended into a refined digital presence designed to showcase their expertise, strengthen stakeholder engagement, and position them as a trusted leader in culturally informed environmental initiatives. The project reflects our commitment to creating identity systems that educate, empower, and resonate deeply with community.