Elephant in the Room
Songlines Digital worked closely with the EITR team to deliver a culturally grounded design refresh and a suite of assets that could be applied across both print and digital environments.
Culturally grounded design, built to scale
This project focused on evolving Elephant in the Room's brand into a contemporary, Indigenous-forward visual system that could scale across digital, corporate, and sponsorship environments. Through culturally informed design and flexible digital assets, the refreshed identity strengthens recognition while supporting high-impact communication across every touchpoint.
Challenge
Elephant in the Room needed to evolve their brand into a contemporary, scalable system that could perform across digital platforms, corporate documentation, and high-visibility sponsorship settings without losing credibility or recognition.
Goal
To create a culturally aligned brand evolution and supporting digital-first assets that strengthen messaging, improve consistency, and support both community and commercial contexts.
Result
A cohesive, Indigenous-forward design system featuring a refreshed logo, high-impact sponsorship creative, and custom RAP iconography that now works seamlessly across print, digital, and live environments.
More work
IITOQ
Membership information, an online application pathway, a searchable member directory and support services brought together on one site, with messaging for operators and for the organisations seeking to work with them.
Indigenous Employment Australia
250% increase in job-post revenue within the first three months.