Salty one
Lowell Hunter
Salty One aka Lowell Hunter is a multi-award-winning artist who creates sand art and uses drone photography to capture the scale of his works within breathtaking landscapes, which all started simply, as a way for him to get out and connect with culture, Country and sea.
CLIENT
Salty One
Timeline
8 Weeks
Services
Website & Campaign
Tools
Mailchimp/Shopify
ABOUT
Stories of Country, written in sand.
Salty One, aka Lowell Hunter, is a multi-award-winning artist whose sand artworks and drone photography tell stories of culture, identity and connection to Country. We partnered with Lowell to transform his digital presence into a platform that honours his practice while expanding his reach, revenue, and creative opportunities.
Challenge
Despite a powerful artistic practice and growing recognition, Salty One lacked a digital ecosystem that could effectively showcase his work, services, and storytelling at scale.
Goal
To redesign and develop a people-centred digital experience that supports e-commerce, elevates Lowell’s story, and builds sustained audience growth across key touchpoints.
Result
A refined website, targeted social content, and automated campaigns that increased visibility, strengthened audience connection, and supported successful new art launches.
Testimonial
